SalaryGlobe

Market Research Analysts and Marketing Specialists Salary by City (2026)

391 metro areas · National average: $71,166 · Source: BLS OEWS

The table below shows Market Research Analysts and Marketing Specialists salaries across 391 U.S. metropolitan areas, sorted from highest to lowest. Click any city to see the full wage breakdown.

Metro Area Mean Annual
San Jose, CA $146,850
San Francisco, CA $129,130
Seattle, WA $112,920
Durham, NC $104,640
Boulder, CO $103,950
New York, NY $102,680
Boston, MA $100,900
Washington, DC $97,910
Portland, OR $96,980
Denver, CO $96,410
Richmond, VA $95,450
Minneapolis, MN $94,290
San Diego, CA $94,230
Los Angeles, CA $93,280
Worcester, MA $92,140
Charlottesville, VA $92,080
Trenton, NJ $91,900
Springfield, MA $91,000
Oxnard, CA $90,620
Fayetteville, AR $89,820
Santa Maria, CA $89,330
Sacramento, CA $89,290
Olympia, WA $88,870
Raleigh, NC $88,520
Charlotte, NC $88,320
Atlanta, GA $88,290
Austin, TX $88,270
Columbus, IN $88,140
Bloomington, IL $87,530
Kingsport, TN $87,530
Davenport, IA $87,320
Miami, FL $86,970
Santa Rosa, CA $86,950
Bremerton, WA $85,800
Rochester, MN $85,800
Riverside, CA $85,640
Greeley, CO $85,350
Santa Cruz, CA $85,340
Pittsfield, MA $85,050
Stockton, CA $84,710
Bridgeport, CT $84,460
Hanford, CA $84,310
Philadelphia, PA $84,060
Des Moines, IA $83,810
Niles, MI $83,790
Napa, CA $83,530
North Port, FL $83,460
Orlando, FL $83,440
Amherst Town, MA $83,180
Bend, OR $83,170
Chicago, IL $82,980
Palm Bay, FL $82,940
Barnstable Town, MA $82,680
Fort Collins, CO $82,410
Buffalo, NY $82,270
Detroit, MI $82,160
Greenville, NC $81,810
Colorado Springs, CO $81,640
Jacksonville, FL $81,520
Winston, NC $81,420
Hartford, CT $81,360
Providence, RI $81,300
Tulsa, OK $80,850
Ithaca, NY $80,740
Manchester, NH $80,730
Cincinnati, OH $80,570
Tampa, FL $80,410
Midland, TX $80,210
Spartanburg, SC $80,210
Columbus, OH $79,910
Rochester, NY $79,780
Greenville, SC $79,650
Mount Vernon, WA $79,650
Vallejo, CA $79,380
Naples, FL $79,330
Dallas, TX $79,310
Waterbury, CT $78,520
Syracuse, NY $78,390
Spokane, WA $78,320
Modesto, CA $78,270
Kiryas Joel, NY $78,110
Phoenix, AZ $78,070
Baltimore, MD $78,020
St. Louis, MO $77,790
Albany, NY $77,640
Burlington, VT $77,620
Staunton, VA $77,500
San Luis Obispo, CA $77,330
Chattanooga, TN $77,180
Ann Arbor, MI $77,160
Milwaukee, WI $76,870
Crestview, FL $76,820
Kennewick, WA $76,750
Rocky Mount, NC $76,730
New Haven, CT $76,700
Salem, OR $76,610
Lakeland, FL $76,590
Wilmington, NC $76,590
Portland, ME $76,420
Kingston, NY $76,350
Midland, MI $76,320
Wausau, WI $76,290
Hickory, NC $76,280
Monroe, MI $76,200
Grand Junction, CO $76,170
Savannah, GA $76,100
Charleston, SC $76,060
Salt Lake City, UT $76,000
Battle Creek, MI $75,980
Peoria, IL $75,940
Bakersfield, CA $75,920
Columbia, SC $75,920
Salinas, CA $75,910
Dalton, GA $75,850
Panama City, FL $75,820
Virginia Beach, VA $75,750
Kansas City, MO $75,740
Greensboro, NC $75,730
Binghamton, NY $75,630
Cleveland, OH $75,560
Grants Pass, OR $75,530
Madison, WI $75,410
Cape Coral, FL $75,380
Wenatchee, WA $75,380
Bozeman, MT $75,370
Dover, DE $75,230
Lexington Park, MD $75,200
Indianapolis, IN $75,140
El Centro, CA $75,070
Nashville, TN $74,890
Corvallis, OR $74,690
Visalia, CA $74,640
Cedar Rapids, IA $74,630
Winchester, VA $74,600
Glens Falls, NY $74,560
Port St. Lucie, FL $74,560
Memphis, TN $74,510
St. Cloud, MN $74,480
Akron, OH $74,210
Racine, WI $74,140
Yakima, WA $74,010
Elkhart, IN $73,960
Provo, UT $73,890
Fresno, CA $73,820
Huntsville, AL $73,720
Helena, MT $73,710
Bellingham, WA $73,460
Las Vegas, NV $73,440
Missoula, MT $73,400
Harrisonburg, VA $73,380
Longview, WA $73,240
Pueblo, CO $73,120
Decatur, AL $73,100
Wildwood, FL $72,710
Odessa, TX $72,670
Sioux Falls, SD $72,590
Redding, CA $72,550
Sumter, SC $72,450
Florence, SC $72,380
Columbus, GA $72,330
Pinehurst, NC $72,280
Harrisburg, PA $72,270
Lafayette, IN $72,230
Dayton, OH $72,210
Sheboygan, WI $72,190
Chico, CA $72,030
Vineland, NJ $72,020
St. Joseph, MO $71,860
Atlantic City, NJ $71,760
Oshkosh, WI $71,730
Goldsboro, NC $71,700
Yuba City, CA $71,690
San Antonio, TX $71,670
Anchorage, AK $71,380
Blacksburg, VA $71,360
Eugene, OR $71,340
Asheville, NC $71,270
Hagerstown, MD $71,260
Reno, NV $71,240
Duluth, MN $71,070
Gainesville, FL $71,060
Albany, OR $71,030
Louisville/Jefferson County, KY $70,770
Birmingham, AL $70,750
Lawton, OK $70,720
Allentown, PA $70,710
New Orleans, LA $70,630
York, PA $70,290
Norwich, CT $70,220
Green Bay, WI $70,200
Urban Honolulu, HI $70,180
Pittsburgh, PA $70,150
Roanoke, VA $70,130
Mankato, MN $70,080
Fond du Lac, WI $69,940
Sebastian, FL $69,930
Billings, MT $69,900
Kenosha, WI $69,860
Columbia, MO $69,740
Burlington, NC $69,680
Little Rock, AR $69,660
Lewiston, ME $69,640
Farmington, NM $69,620
Pensacola, FL $69,500
Rapid City, SD $69,470
Bloomington, IN $69,460
Deltona, FL $69,400
Utica, NY $69,350
Grand Rapids, MI $69,320
South Bend, IN $69,230
Ames, IA $69,160
Eau Claire, WI $69,010
Lynchburg, VA $69,010
Manhattan, KS $68,760
Boise City, ID $68,740
Toledo, OH $68,740
Janesville, WI $68,720
State College, PA $68,700
Lansing, MI $68,690
Bismarck, ND $68,660
Watertown, NY $68,590
Lancaster, PA $68,310
Bangor, ME $68,220
Waterloo, IA $68,220
Iowa City, IA $68,190
Tallahassee, FL $68,160
Merced, CA $67,980
Grand Forks, ND $67,820
Lima, OH $67,790
Dubuque, IA $67,780
Athens, GA $67,710
Reading, PA $67,710
Springfield, OH $67,660
Appleton, WI $67,440
Rome, GA $67,330
Fargo, ND $67,280
Omaha, NE $67,250
Springfield, IL $67,220
Evansville, IN $67,180
Chambersburg, PA $67,140
Houston, TX $67,100
Jackson, MI $67,020
Lewiston, ID $66,980
Fort Wayne, IN $66,930
Mobile, AL $66,920
Topeka, KS $66,870
Lawrence, KS $66,850
Gainesville, GA $66,840
Knoxville, TN $66,840
Champaign, IL $66,750
Punta Gorda, FL $66,730
Augusta, GA $66,710
Fayetteville, NC $66,680
Macon, GA $66,680
La Crosse, WI $66,620
Sandusky, OH $66,580
Homosassa Springs, FL $66,550
Lexington, KY $66,360
Sebring, FL $66,280
Carson City, NV $66,140
Myrtle Beach, SC $66,130
Altoona, PA $66,040
Canton, OH $65,910
Daphne, AL $65,900
Ocala, FL $65,370
Rockford, IL $65,350
Jefferson City, MO $65,300
Oklahoma City, OK $65,280
Medford, OR $65,250
Albany, GA $65,100
Joplin, MO $64,960
Amarillo, TX $64,890
Pocatello, ID $64,860
Springfield, MO $64,770
Scranton, PA $64,570
Traverse City, MI $64,570
Jonesboro, AR $64,530
Owensboro, KY $64,470
Slidell, LA $64,400
Albuquerque, NM $64,390
Valdosta, GA $64,390
Fort Smith, AR $64,350
Kalamazoo, MI $64,350
Johnson City, TN $64,260
Hilton Head Island, SC $64,220
Santa Fe, NM $64,190
Yuma, AZ $64,110
Idaho Falls, ID $64,070
Twin Falls, ID $64,030
Baton Rouge, LA $63,960
Muncie, IN $63,850
Wichita, KS $63,740
Waco, TX $63,700
Tucson, AZ $63,550
Tyler, TX $63,310
Killeen, TX $63,110
College Station, TX $63,100
Auburn, AL $63,060
Clarksville, TN $63,050
Grand Island, NE $63,020
Kankakee, IL $62,970
Michigan City, IN $62,910
Gulfport, MS $62,820
Beaumont, TX $62,810
St. George, UT $62,760
Casper, WY $62,710
Warner Robins, GA $62,680
Montgomery, AL $62,670
Walla Walla, WA $62,650
Flagstaff, AZ $62,640
Jacksonville, NC $62,560
Decatur, IL $62,500
Morgantown, WV $62,390
Hot Springs, AR $62,330
Corpus Christi, TX $62,230
Longview, TX $62,060
Cleveland, TN $62,040
Sioux City, IA $61,930
Erie, PA $61,780
Bay City, MI $61,660
Flint, MI $61,650
Cape Girardeau, MO $61,640
Fairbanks, AK $61,600
Tuscaloosa, AL $61,380
Terre Haute, IN $61,260
Anniston, AL $61,190
Minot, ND $61,140
Cheyenne, WY $61,090
Youngstown, OH $61,040
Great Falls, MT $60,990
Williamsport, PA $60,870
Elmira, NY $60,840
Ogden, UT $60,680
Elizabethtown, KY $60,670
Florence, AL $60,600
Lebanon, PA $60,540
Muskegon, MI $60,440
Hammond, LA $60,390
Houma, LA $60,380
Shreveport, LA $60,300
Mansfield, OH $60,270
Paducah, KY $60,230
Jackson, TN $60,140
Logan, UT $60,120
Kokomo, IN $60,100
Kahului, HI $60,080
Texarkana, TX $60,080
Jackson, MS $60,070
Lubbock, TX $59,900
Weirton, WV $59,820
Lake Havasu City, AZ $59,600
Monroe, LA $59,600
Coeur d'Alene, ID $59,280
Enid, OK $59,250
Saginaw, MI $59,240
Brunswick, GA $59,180
Abilene, TX $59,170
Sherman, TX $59,150
Morristown, TN $58,930
Bowling Green, KY $58,690
Lincoln, NE $58,610
San Angelo, TX $58,570
Sierra Vista, AZ $58,340
Lake Charles, LA $58,230
Hinesville, GA $58,080
Victoria, TX $57,890
Prescott Valley, AZ $57,290
Lafayette, LA $57,100
Salisbury, MD $57,100
Dothan, AL $56,840
Alexandria, LA $56,550
Las Cruces, NM $56,520
Wheeling, WV $56,510
Wichita Falls, TX $56,300
Charleston, WV $55,880
Gettysburg, PA $55,560
Johnstown, PA $55,530
El Paso, TX $55,500
Brownsville, TX $55,110
Gadsden, AL $53,680
Huntington, WV $53,510
Parkersburg, WV $53,160
Beckley, WV $52,160
McAllen, TX $51,760
Laredo, TX $51,260
Aguadilla, PR $49,810
Hattiesburg, MS $48,160
San Juan, PR $44,450
Mayaguez, PR $33,250
Ponce, PR $31,380
Arecibo, PR $31,070