Market Research Analysts and Marketing Specialists Salary in Madison, WI (2026)
Source: BLS OEWS · Madison, WI · 2,520 employed
The average Market Research Analysts and Marketing Specialists salary in Madison, WI is $75,410 per year. The middle 50% of Market Research Analysts and Marketing Specialistss earn between $54,990 and $93,870. Top earners in the 90th percentile make $123,900 or more. Entry-level positions typically start around $43,350. The median of $69,340 is above the mean, reflecting the wage distribution in this field.
Market Research Analysts and Marketing Specialists Salary Breakdown in Madison, WI
| Percentile | Annual Salary |
|---|---|
| 10th Percentile (Entry-level) | $43,350 |
| 25th Percentile | $54,990 |
| Median (50th Percentile) | $69,340 |
| Mean (Average) | $75,410 |
| 75th Percentile | $93,870 |
| 90th Percentile (Top earners) | $123,900 |
Related Jobs in Madison, WI
| Occupation | Mean Annual |
|---|---|
| Personal Financial Advisors | $183,860 |
| Financial and Investment Analysts | $120,340 |
| Management Analysts | $108,640 |
| Labor Relations Specialists | $105,280 |
| Financial Risk Specialists | $101,280 |
| Project Management Specialists | $96,390 |
Market Research Analysts and Marketing Specialists Salaries in Other Cities
| City | Mean Annual |
|---|---|
| San Jose, CA | $146,850 |
| San Francisco, CA | $129,130 |
| Seattle, WA | $112,920 |
| Durham, NC | $104,640 |
| Boulder, CO | $103,950 |
| New York, NY | $102,680 |
| Boston, MA | $100,900 |
| Washington, DC | $97,910 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in Madison, WI?
The average Market Research Analysts and Marketing Specialists salary in Madison, WI is $75,410 per year, according to BLS OEWS.
What is the median Market Research Analysts and Marketing Specialists salary in Madison, WI?
The median Market Research Analysts and Marketing Specialists salary in Madison, WI is $69,340 per year. Half of Market Research Analysts and Marketing Specialistss earn more than this and half earn less.
How much do entry-level Market Research Analysts and Marketing Specialistss make in Madison, WI?
Entry-level Market Research Analysts and Marketing Specialistss in Madison, WI typically earn around $43,350 per year (10th percentile). Workers in the 25th percentile earn about $54,990.
What do the highest-paid Market Research Analysts and Marketing Specialistss earn in Madison, WI?
The highest-paid Market Research Analysts and Marketing Specialistss in Madison, WI earn $123,900 or more per year (90th percentile). The 75th percentile wage is $93,870.
How many Market Research Analysts and Marketing Specialistss work in Madison, WI?
There are approximately 2,520 Market Research Analysts and Marketing Specialistss employed in the Madison, WI area, per BLS OEWS.