Market Research Analysts and Marketing Specialists Salary in Bakersfield, CA (2026)
Source: BLS OEWS · Bakersfield-Delano, CA · 730 employed
The average Market Research Analysts and Marketing Specialists salary in Bakersfield, CA is $75,920 per year. The middle 50% of Market Research Analysts and Marketing Specialistss earn between $49,150 and $92,820. Top earners in the 90th percentile make $128,380 or more. Entry-level positions typically start around $38,720. The median of $66,750 is above the mean, reflecting the wage distribution in this field.
Market Research Analysts and Marketing Specialists Salary Breakdown in Bakersfield, CA
| Percentile | Annual Salary |
|---|---|
| 10th Percentile (Entry-level) | $38,720 |
| 25th Percentile | $49,150 |
| Median (50th Percentile) | $66,750 |
| Mean (Average) | $75,920 |
| 75th Percentile | $92,820 |
| 90th Percentile (Top earners) | $128,380 |
Related Jobs in Bakersfield, CA
| Occupation | Mean Annual |
|---|---|
| Personal Financial Advisors | $131,380 |
| Financial and Investment Analysts | $107,770 |
| Project Management Specialists | $107,210 |
| Management Analysts | $106,250 |
| Labor Relations Specialists | $106,240 |
| Financial Risk Specialists | $102,560 |
Market Research Analysts and Marketing Specialists Salaries in Other Cities
| City | Mean Annual |
|---|---|
| San Jose, CA | $146,850 |
| San Francisco, CA | $129,130 |
| Seattle, WA | $112,920 |
| Durham, NC | $104,640 |
| Boulder, CO | $103,950 |
| New York, NY | $102,680 |
| Boston, MA | $100,900 |
| Washington, DC | $97,910 |
Frequently Asked Questions
What is the average Market Research Analysts and Marketing Specialists salary in Bakersfield, CA?
The average Market Research Analysts and Marketing Specialists salary in Bakersfield, CA is $75,920 per year, according to BLS OEWS.
What is the median Market Research Analysts and Marketing Specialists salary in Bakersfield, CA?
The median Market Research Analysts and Marketing Specialists salary in Bakersfield, CA is $66,750 per year. Half of Market Research Analysts and Marketing Specialistss earn more than this and half earn less.
How much do entry-level Market Research Analysts and Marketing Specialistss make in Bakersfield, CA?
Entry-level Market Research Analysts and Marketing Specialistss in Bakersfield, CA typically earn around $38,720 per year (10th percentile). Workers in the 25th percentile earn about $49,150.
What do the highest-paid Market Research Analysts and Marketing Specialistss earn in Bakersfield, CA?
The highest-paid Market Research Analysts and Marketing Specialistss in Bakersfield, CA earn $128,380 or more per year (90th percentile). The 75th percentile wage is $92,820.
How many Market Research Analysts and Marketing Specialistss work in Bakersfield, CA?
There are approximately 730 Market Research Analysts and Marketing Specialistss employed in the Bakersfield-Delano, CA area, per BLS OEWS.